The Chiefs Partner With True Apparel As Official Apparel Partner
FEBRUARY 5TH 2026 - The Chiefs have always been the best-dressed team in Oceanic esports, and that’s not about to change with our new partnership with True Apparel as the team’s official merchandise provider.
For the Chiefs, teaming up with True Apparel will “level up the Chiefs gear so fans can continue to proudly rep them in style” per COO Andrew McLaren. “Whether you’re at an event or watching from home!”
"We're very thrilled to partner with True Apparel, the apparel brand behind fitting your favourite esports teams throughout Australia. Make sure to follow them so you don't miss any upcoming releases. We can't wait to show you what we've been working on!"
The team at True Apparel are just as keen to get stuck into the new partnership, with CEO Alex Vasek saying “I'm very excited to kick off working with Chiefs Esports Club, there’s a lot of potential with True Apparel stepping on board as their official merchandise provider.
“This collaboration brings together one of the most respected esports organisations in the region with True's commitment to premium quality, performance, driven apparel. We’re excited to outfit the Chiefs with gear that represents their legacy, their culture, and their drive to win.
This is just the beginning.”
You’ll soon see our new gear in action, keep an eye out on the Chiefs’ socials pages for the announcement!
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Media Contacts: chiefsesc@gmail.com